Template Based Website

A website template is a pre-created layout that has a set place for the header/logo, navigation area and content. Templates can then be customized keeping the same set layout, but editing the colors, content and creating a custom header, usually with a companies existing logo design. Changing these elements gives the template a more unique look and helps establish or maintain a consistent business identity.

Pro:
Budget friendly
Shorter development time

Con:
Other people are going to use the same template
Only limited customization on a template

Custom Designed Website

Custom built websites are generally for companies that have specific preferences and do not wish to compromise on their requirements. Custom designs are often a reflection of taste, goals and motivations of an organization, using their unique visual branding to express their business intentions and enthusiasm. If a company wishes to create or currently has a strong identity and effective offline media that they wish to echo online, custom designs are usually the most effective solution.

Pro:
Unique design layout
Website more adaptable to your companies needs and the functionality of your website
Development of custom graphics that can be used for other business media

Con:
More expensive than template based design
Longer development time

Welcome to the 3-Sixty’s Small Business Resource. The idea of this site is to create a resource for small business owners to find useful information that will help you develop your marketing efforts on and offline.

Some of the challenges of running a small business are creating the time and budget to implement many of the marketing solutions out there. With most of our focus on running the business it can be hard to decide what marketing avenues will be beneficial to our particular business and personal work style, then dedicating the time and resources to make them a useful business asset.

As a graphic and website designer with a passion for marketing, I spend a great deal of time researching businesses and developing marketing solutions. There is a huge amount of helpful content on the web, hopefully I can pass some of my findings and insights on to benefit other entrepreneurs and small business owners.

Building a resource of useful information that genuinely delivers creative insight and value to the readers is my main objective. Please feel free to contact 3-Sixty, if you have any questions, suggestions or advice that would help build and improve this site.

Eryn Storer, 3-Sixty